August 13, 2016

Digital Marketing Training Bhopal

Search engine optimization is a methodology of some techniques to indexing our website in search engines in to increase our visibility of website to users and thus obtaining visitors on our website. Seo may target different kinds of searches like image search,video search,local search,global search and according to our requirement we apply our techniques to get these visitors to our website.More frequently a website appears on search results the more it get traffic and convert these visitors into their customers.

There are two different types of Search Engine Optimization:-

  • On-page Optimization
  • Off-page Optimization
OnPage Optimization (On Site Optimization):


  1. Keyword Research(Adword Keyword Tool)
  2. Page Identityfication
  3. Competitors Website Analysis
  4. Client Site Webpage Analysis
  5. Title Tag Optimization Of All Important Pages
  6. Meta Tag Optimization(Description, Keywords)
  7. Heading Tag Optimization(H1,H2,H3,Etc)
  8. Bold Tag Optimization
  9. CSS & Java Script Optimization
  10. Hyperlink Optimization
  11. Alt Tag In Images
  12. Web Speed Optimization
  13. Optimize Non Index able Attributes Like Frames
  14. Optimize Html Source Code
  15. Optimize Internal Linking Structure(Navigation)
  16. Optimize External Links
  17. Broken Link Analysis And Correction
  18. W3validation Of Index Page
  19. Creation And Optimization Of Html Sitemap
  20. Robots file creation
  21. Google, Yahoo, Bing Sitemap Creation & Submission
  22. Canonicalization Error Optimization
  23. Content Optimization
  24. Configure Google Webmaster Tool
  25. Configure Google Analytic Tool
  26. Google Local Business Listing
Off Page Optimization (Off Site Optimization):


  1. Link Building
  2. Directory Submission
  3. Social Bookmarking
  4. Article Submission
  5. Blog Creation & Submission
  6. Hub Pages Creation & Submission
  7. Squiddo Lens Creation & Submission
  8. Image Promotion
  9. Video Promotion
  10. Business Profile Listing
  11. Local Business Profile Listing
  12. Google Page Creation
  13. Facebook Page Creation
  14. Outbound Link Building(New)
SEO Development


  • Basic Knowledge of HTML & CSS
  • Basic Knowledge of Website Designing
SEO Tools


  • Browser Add-ons
  • Other site testing tools